Since early December, controversy has been strirring in newspapers and on Internet blogs about a recent marketing gimmick launched by Miami-based global fast-food giant Burger King (BK). The marketing ploy is called Whopper Virgins and is being waged via www.whoppervirgins.com as well as a series of television ads directing people to that site.
So what is all the controversy?
BK hired PR firm Crispin-Porter and Bogusky to take a film-crew and travel the globe. The purpose? To introduce BK’s flagship Whopper hamburger to people in some of the world’s most far-flung places. The film, which is posted on the Whopper Virgins web site, shows Inuit of Greenland, Transylvanian farmers of Romania, and the Hmong of Thailand as the subjects for the Whopper feeding experiment.
It was hoped that Americans would be fascinated to see the reactions of such ‘foreign’ people tasting this homogenous staple of American fast-food – the hamburger.
Deconstructing Dinner comments on these latest efforts by Burger King and presents a reworked version of their 7-minute film. We hope that our version tells a more revealing and accurate depiction of why Whopper Virgins has generated so much controversy.
Raising poultry within an urban setting provides eggs, fertilizer, garden help and meat with a minimal environmental footprint. Having suffered decades of disconnection from our food, bringing the farm into the city (and in this case animals), can provide a much needed dose of agriculture and food awareness. It’s this very disconnection that has allowed for the appalling conditions now found in factory egg and chicken barns.
On this Part IV, we meet the producers of what is perhaps the first feature-length documentary film about the growing backyard chicken movement. Since its release in late 2008, Mad City Chickens has screened at a number of North American film festivals and will be available on DVD in early 2009.
Tashai Lovington & Robert Lugai – Producers, Mad City Chickens (Madison, WI) – Tashai & Robert collaborate to form Tarazod Films. When not producing films, Tashai is a Program Producer and NLE Editor for a Madison-area television station. Robert is the Education Director and Program Coordinator for a Madison-area television station.
Musical Selection (name/title/album/label)
Theme/Soundclip – Adham Shaikh, Infusion, Fusion, Sonic Turtle (CDN)
Music 1 – Rumpistol, Transit, Dynamo, Rump Recordings
Music 2 – The Album Leaf, Broken Arrow, Into the Blue Again, Sub Pop Records